Gmail labels become Front tags

When you connect a Gmail account to Front, Front will sync your Gmail labels with your Front tags. This works differently for team inboxes and individual inboxes, so it’s explained more below.

For individual inboxes

When you connect a Gmail account with Front as an individual inbox, we’ll create a private tag in Front for each of your Gmail labels automatically. For a tag to be created, you must have applied the Gmail label at least once to a conversation. 

To import Gmail labels for an individual inbox you’ve already created, please email us.

Whenever you apply a label in Gmail, a private tag will be created for that label and applied to the message in Front. When you tag a message with a private tag or a team tag in Front, the message will be labeled in Gmail with a matching label. 

When you remove these labels or team tags in one system, the corresponding label or team tag will be removed in the other system.

For team inboxes

When you connect a Gmail account with Front as a team inbox, we won’t automatically import your Gmail labels as Front tags. Please email us to do a one-time historical sync to apply corresponding tags in Front to emails you’ve labeled in Gmail. 

 

Whenever you apply a label in Gmail, a team tag will be created for that label and applied to the message in Front. Same in reverse — when you tag a message with a team tag in Front, the message will be labeled in Gmail with a matching label. When you remove these labels or team tags in one system, the corresponding label or team tag will be removed in the other system.

If you apply a private tag to a message in a team inbox in Front, the message will not be labeled in Gmail. If you remove a label in Gmail that matches a private tag in Front, the private tag will not be removed.

How tag sync works

The following rules apply for tag sync with Gmail for both team inboxes and individual inboxes:

Matching tags

If a Gmail label name matches a tag that already exists, Front will not create a duplicate tag. The Gmail label will map to the Front tag that already exists with the same name. 

The same is true in reverse — if a Front tag is applied that matches the name of a Gmail label, then a duplicate label will not be created.

Nested labels

If you have nested Gmail labels, the Front will create tags using the same naming structure that Gmail uses when you apply a nested label: “Category name/Label name”. Front does not support nested tags, so separate tags will be created.

For example, say you have a category of labels in Gmail called Status, with the sub-labels To do, Underway, and Done. When you connect your inbox, Front will create three new separate tags called Status/To do, Status/Underway, and Status/Done.

Moving messages

If you move a conversation from your inbox into a label in Gmail, we will apply the matching tag and archive the conversation. If you move the message between labels in Gmail, we will also update the tags in Front, and the message will remain archived.

Unfortunately there is no way to avoid archiving due to Gmail’s API. If this is an issue for your workflow, we recommend only applying the label in Gmail instead of moving the message out of your inbox into the label folder.

Deleting and renaming labels and tags

When you delete a label or tag in one system, the corresponding label or tag is not deleted in the other. You will need to delete both the label and tag manually.

The same applies for renaming tags and labels — you will need to update the name of the corresponding tag or label in the other system. Otherwise, you will end up with two separate tags or labels in the other system: one for the old name and one for the new name. 

For example, say you have an Urgent label with a matching Urgent tag in Front. If you rename Urgent to High Priority in Gmail and apply that label, you will create a new tag called High Priority in Front (in addition to the Urgent tag). To keep them in sync, you should update the Front tag to High Priority before using the renamed label.

Backing up your tags

If you need a backup, you can export tag information via Front's API.

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  • Hi there, is it possible to "hide" certain labels in gmail from being synced to FRONT? E.g. if I have a filter that routes various non-important email to a gmail label and archives it, I don't want this email showing up in front.

    Please advise.

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  • Brian Graham,

    There's no way to exclude things from being synced to Front. However, you can create rules to automatically delete these emails if you want.

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  • Hi. Are there any plans to allow drag email to tag or tag to email in Frontapp?

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  • Tim Jasper Not at this time. You can use shortcuts to add a tag, though.

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  • Hi there, is it possible to sync the 'Categories' labels from Gmail account into Front? Using my inbox in Front is unworkable at the moment due to the volume of emails I get into my 'Social', 'Updates' and 'Promotions' tabs.  Using the Gmail client allows me to filter them off...but in Front they all appear in my main inbox

    As you can see below, Gmail labels the email 'Social' but this label is not syncing to Front.

    Any help on this would be greatly appreciated as my team is really struggling to embrace Front with this limitation.

    Reply Like
  • Nathan Barr Yes, Gmail labels now sync as Front tags. However, they will still appear in your inbox. You can add the tag so that it shows in the second pane (in your email list), and then you can customize your workspace to show these tags in a separate view. Does that make sense?

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  • Cori Morris thanks so much for getting back to me so quickly.

    Unfortunately not quite making sense I'm sorry...

    I've customized my workspace with Labels that I have set up in my Gmail Inbox and these are showing up with the seperate view (I think...see attached photos)

    My issue is that the Labels that are set up from the Gmail Categories - Social, Updates, and Promotions do not appear in Front at all.  

    Reply Like
  • Nathan Barr We can run an import to sync your labels if you'd like. Feel free to email us to request this.

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  • Thanks Cori , request sent.

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